Auchan Retail Polska improves operational efficiency and services via AI-based optimisation across the supply chain. Credit: © 2024 RELEX Solutions.

Grocery retailer Auchan Retail Polska has partnered with unified supply chain provider RELEX Solutions to bolster its omnichannel sales strategy. 

Already in place across the retailer’s stores, the system’s implementation will extend to warehouses and distribution networks as part of its next phase. 

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The platform will also be added to its new e-grocery fulfilment centre, to be completed in the first quarter of 2025. 

The deployment of RELEX Solutions supply chain and retail planning platform is intended to improve demand and forecasting capabilities.    

Powered by the latest technologies including artificial intelligence (AI), the solution enables the retailer to offer comprehensive and fully integrated supply chain management across all its distribution channels. 

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It optimises both Auchan’s internal processes and supplier collaboration, focusing on demand planning, product availability and resource management.  

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Machine learning algorithms within the RELEX system facilitate supply chain optimisation, ensuring accurate forecasting and replenishment across factors such as seasonal trends and marketing initiatives.  

This technology will maintain product availability across all sales channels for Auchan and streamline promotions and order efficiency with suppliers. 

The implementation also provides store staff with clear oversight and control over the replenishment process.  

Auchan Retail Polska supply chain and logistics director Piotr Dopierała said: “With the scale, complexity and customer-centricity of our business, it becomes nowadays absolutely necessary to use modern technologies based on machine learning and artificial intelligence to be able to maintain competitive advantage.  

“That is why we are continuously investing in the digitalisation of our supply chain and very importantly, in the competencies of our team, thanks to which we can fully exploit the possibilities of these technologies, including of course such advanced tools as RELEX.”