Auchan will cut 2,389 jobs in various departments. Credit: Cristi Croitoru/Shutterstock.

French supermarket retailer Auchan has revealed plans to cut more than 2,000 jobs as part of a corporate restructure aimed at fostering growth.  

As part of the restructuring process, Auchan has stated that 2,389 jobs will be eliminated across various departments, but that 319 roles will be created.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The job cuts, revealed on 5 November 2024, are one component of a strategic plan focused on revitalising its hypermarket and supermarket formats through new sales projects, competitive pricing and an overhaul of its business model. 

The retailer is seeking to reverse a decline in store traffic and deteriorating results experienced since 2012.  

Before the integration of Casino stores, Auchan saw its market share drop from 12.1% to 8%, with revenues falling by €2.26bn ($2.46bn).  

The company’s new growth strategy includes enhancing the customer experience and making decisive choices in its product offerings. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In food, Auchan plans to reinforce its catering services and private labels, which are fundamental to its product range.  

For non-food items, the focus will be on everyday products, with enhanced presentation during seasonal periods.  

Auchan is also leveraging its alliance with Intermarché to improve purchasing conditions, but acknowledges that cost-cutting and organisational simplification are necessary to maintain competitive pricing. 

The company is experimenting with new store models and is resizing around 60 stores to align with local consumer habits and regional specificities.  

The new organisational structure, currently being tested in Bordeaux, will integrate the brand’s national and international presence with regional adaptation.  

This approach will provide stores with appropriate autonomy while adhering to national policies and promoting multi-format, multi-channel development.