Asda, one of the UK’s leading supermarkets, is continuing its commitment to reducing food waste by expanding its partnership with Too Good To Go, the world’s largest surplus food marketplace.
Starting this month, nearly 1,000 Asda locations, including supermarkets, convenience stores, and foodservice outlets will offer Too Good To Go’s ‘Surprise Bags’ to customers.
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These bags contain surplus food items that are nearing their sell-by date.
By partnering with Too Good To Go, Asda aims to divert food from landfill while providing customers with affordable, high-quality products.
Customers can purchase these Surprise Bags through the Too Good To Go app at a fraction of the original price.
The bags typically include a variety of food items such as chilled products, ready meals, bakery goods, and produce.
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By GlobalDataAsda’s Surprise Bags will be available for £3.30 ($4.41), offering a minimum value of £9 worth of goods.
The rollout of Too Good To Go across Asda’s stores follows a successful trial period that has already saved more than two million kilograms of food from waste.
“We’re delighted to be bringing Too Good To Go to more sites across our estate and our foodservice partners, as we remain committed to reducing food waste through innovative solutions,” said Sam Dickson, Asda vice-president for Commercial Strategy, Operations & Own Brand.
“We’ve already seen great uptake from customers using Too Good To Go, and experienced the impact it can make towards reducing food waste.”
“At Too Good To Go we believe that saving food from going to waste is a win-win-win – businesses can recover the sunk cost of would-be wasted food, consumers can get good food for less, and with one simple action, we’re collectively doing something great for the planet by stopping that food from ending up in landfill,” added Sophie Trueman, country director at Too Good To Go UK and Ireland.
The addition of Too Good To Go to Asda’s food waste reduction initiatives complements the retailer’s existing ‘back of store’ food donation scheme, which involves partnerships with FareShare and Olio.
