Supermarket chain Asda has completed the £2m ($2.5m) overhaul of its store in Pilsworth, Bury, England – the brand’s most significant investment in a single location for many years.
The 61,000ft² store features a refreshed aesthetic with new lighting and signage and a reorganised layout with a more efficient food hall to enhance the shopping experience.
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In the produce aisle, shoppers will find newly installed low-level refrigeration units, while a specialised area for wine and spirits has also been introduced.
Further updates have been made to the George clothing line and General Merchandise sections to modernise their offerings.
The Pilsworth location contains the first Asda Kitchen, a revamped café concept aiming to rejuvenate the supermarket’s dining spaces across its branches.
The new café format provides a contemporary eating environment akin to a coffee shop and includes an updated menu with both traditional and healthier options.
Customers can place orders through a staffed register, self-service kiosk or by scanning a QR code for table service.
Asda recently revealed that the store would be testing its rewards digital sampling vending machine, which allows customers to sample new products from partner brands by scanning their Asda Rewards ID.
Asda general store manager Dan Grindrod stated: “After months of hard work from all involved, we’re excited to welcome the local community into our newly upgraded Pilsworth store. This investment has enabled us to create a modern shopping environment that makes it easier for the customers we serve to find the products and value they’ve come to expect from Asda.”
Following temporary changes during refurbishment, store hours are set to revert to normal.
Shoppers can also take advantage of the re-introduced Rollback promotion – part of Asda’s larger strategy to reduce prices.
The initiative sees over 4,000 items discounted by an average of 25%, with some prices 5% lower than competitors’ promotional offers.
At the start of 2025, Asda unveiled a significant price reduction campaign, the Big Jan Price Drop, slashing the cost of thousands of frequently purchased items.
