Asda opens the first standalone ‘Asda Express’ convenience store in Sutton Coldfield. Credit: © Asda.

British supermarket chain Asda has unveiled its first standalone ‘Asda Express’ convenience store in the UK.

The opening follows almost a month after Asda announced plans to open its first two Asda Express stores in the country.

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Located at Sutton Coldfield in the West Midlands, the purpose-built store offers approximately 3,000 products, including a range of fresh groceries, in addition to items from Asda’s premium Extra Special range, as well as a broad selection of beers, wines and spirits.

The store will also offer a range of hot and cold ‘food for now’ options from Asda and partner brands, including Leon, in addition to ‘food for later’ choices.

In addition, customers can avail a ‘toyou’ parcel collection and return services, as well as a rapid delivery service through Uber Eats shortly after the opening.

Sutton Coldfield store will create 17 new jobs in the local community.

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Asda co-owner Mohsin Issa said: “The launch of our first Asda Express convenience stores is a landmark moment and a key step on our journey to bring Asda to more customers in more communities right across the UK.

“The stores have been designed to cater for a broad range of customer needs – whether that’s popping in for a pint of milk, grabbing a spot of lunch on the go, or buying the fresh ingredients to cook dinner from scratch.

“We’re confident customers will find everything they need in these stores and enjoy the convenience of having a new type of Asda store on their doorstep.” 

The opening of the Asda Express stores is in line with the retailer’s long-term strategy to strengthen its presence in the convenience sector.

The retailer will open its second Asda Express store at Tottenham Hale next month, with additional 30 sites to follow next year.

The expansion will create approximately 500 new jobs.

Wholly owned and operated by Asda, Asda Express stores are separate from the Asda On the Move convenience sites and the 132 convenience stores that the retailer purchased from the Co-op Group.