ARNE offers apparel essentials with minimalist aesthetic. Credit: ARNE/PRNewswire.

UK-based direct-to-consumer fashion brand ARNE has expanded its geographical presence by launching in the US.

The company was launched in 2018 and offers a comprehensive range of fashion apparel, footwear and accessories for men, women and children.

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In the US, ARNE commits to providing quality clothing with a focus on structure and a minimalist aesthetic.

Among others, shoppers can purchase ARNE men’s apparel starting at $32 and men’s footwear at $100.

The company also offers classic garments, versatile essentials and footwear handmade in Portugal.

With the US website now live, the company is considering plans to expand its distribution channel through physical retail stores in the country.

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ARNE intends to open permanent flagship stores in New York and Los Angeles. It will also launch pop-up shops in various locations.

ARNE co-founder Reece Broadhurst said: “From day one, we were clear on ARNE’s mission – providing consumers with accessible, high-quality and well-designed everyday apparel essentials.

“We saw a unique opportunity to connect with individuals who were searching for those missing core pieces in their wardrobes and to listen to their feedback, wants and needs to fill a void within the market. These consumer insights have been transformative for our brand and as we introduce ARNE to a new audience as influential as US consumers, we know it will only help us continue to grow.”

ARNE has registered growth in the last five years due to organic consumer demand and celebrity support.

The company connects with fans and consumers through social media and pop-up shops.