98% of online shoppers base their purchase decisions on consumer reviews. Credit: HAKINMHAN via Shutterstock.com.

German-American technology company Amsety has introduced an artificial intelligence (AI)-powered technology to detect fraudulent consumer reviews.  

Known as FACTlix, the technology uses decisional AI to identify patterns in online content, identifying fake reviews before publication. It can detect fake content generated by both humans and machines.  

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

This software as a service comes in response to the growing issue of fake reviews influencing e-commerce revenues and consumer purchasing decisions.  

70% of businesses use consumer reviews in marketing and 98% of online shoppers rely on these reviews.  

The AI tool can also verify other consumer-generated content such as comments and deepfake videos. 

The tool will enable search engines, online marketplaces and news websites to enhance the credibility of their content, shield customers from deceptive reviews and promote fair competition.  

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Amsety CEO Mustafa Behan stated: “Fake reviews are a growing problem for e-commerce. Responsible companies expend significant resources to combat this problem – but still witness a far-too-high share of fraudulent reviews. 

“FACTlix enables these companies to address the issue with much higher accuracy at a fraction of the current cost. 

“With testing involving more than 20 million reviews using 400 million data points, FACTlix has proven to be an accurate and reliable tool in the fight against fake reviews.”  

Amsety noted that FACTlix can be easily integrated as a plug-in for online platforms. 

The new system complies with European standards on review quality and data protection.  

The IP-protected technology is currently patent-pending internationally.