Video commerce and retail media enablement platform TalkShopLive has teamed up with influencer livestream Amazon Live to elevate the live shopping experience for their audiences.
The collaboration will grant TalkShopLive access to Amazon’s vast customer base and introduce new shows and talent across both Amazon and TalkShopLive platforms.
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The initiative will launch on Black Friday, 29 November 2024, and will offer exclusive live shows and curated Black Friday deals.
Live shows will be hosted by personalities such as Martha Stewart, Eva Mendes, Kimberly Schlapman and Jennifer Hudson.
Customers will be offered a curated selection of Amazon’s Black Friday deals, ranging from books to music and housewares, presented by the guests during the live events.
The live shows will be available for customers to watch and shop on TalkShop.Live, Amazon.com/Live, Amazon Live’s FAST Channel and the presenters’ social media pages. The productions are backed by TalkShopLive’s Emmy Award-winning production team.
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By GlobalDataTalkShopLive co-founder and CEO Bryan Moore said: “TalkShopLive and Amazon Live both lead video commerce in the US, with each having already solidified itself as a place where customers go to find engaging, shoppable content with top talent.
“By collaborating, we create a robust opportunity for both leading talent and brands that is unparalleled, allowing them to meet customers at the point of inspiration to experience shoppable video across any surface or social platform we reach together.”
TalkShopLive has established itself as one of the premier video commerce solutions, attracting an array of celebrities, publishers and brands.
The technology keeps video content shoppable wherever it is shared. The platform has previously facilitated shoppable livestreams for major retailers Walmart, Target and Best Buy.
Amazon Shopping Video vice-president Wayne Purboo said: “We’re very excited to launch Amazon Live’s first collaboration with TalkShopLive. By leveraging TalkShopLive’s impressive lineup of shows and talent, we’re able to bring customers new ways to access and enjoy Amazon’s expansive Black Friday deals.”
