E-commerce major Amazon has integrated its Buy with Prime app into the Shopify ecosystem, enabling merchants to offer Buy with Prime in Shopify stores.
Amazon’s Buy with Prime offers fast, free delivery and easy returns services to Prime members through its fulfilment network.
This new app integration means that Prime members can now choose Buy with Prime on a product’s detail page before completing their order within Shopify’s Checkout.
Prime members can pay using a payment method from their Amazon wallets. Shopify Payments will process it through Shopify’s Checkout.
The integration will automatically sync orders, promotions, catalogue listings and taxes within merchants’ Shopify admin.
As part of this integration, Shopify will also offer Amazon Pay as a payment option within Shopify Payment, which makes it easier for merchants to manage their Amazon Pay transactions.
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By GlobalDataFor the first time, Prime members will have access to Prime benefits such as fast and free delivery outside of Amazon.com.
Amazon will initially launch the service as invite-only to select Shopify merchants. By the end of next month, it will be rolled out to all US-based Shopify merchants who use or want to use the Amazon fulfilment network.
Amazon Buy with Prime vice-president Peter Larsen said: “We’ve been thrilled with the feedback merchants have shared about Buy with Prime, including the increased shopper conversion and new shopper acquisition.
“The build of this app was a collaboration with Shopify and we’re excited to help merchants not only grow their businesses, but also save time and resources—all while giving Prime members even more places to enjoy their shopping benefits.”
Earlier this year, Shopify launched a service to allow enterprise retailers to build their online shopping experiences.