US-based e-commerce company Amazon has introduced free two-hour delivery of products from Whole Foods Market through its Prime Now service.

The service will initially be offered to Prime customers in Austin, Cincinnati, Dallas and Virginia Beach.

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The e-commerce company intends to expand this service to other US states by the end of this year.

“Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”

Prime Now members can shop items such as fresh produce, bakery, dairy, meat, seafood, everyday staples, floral and other locally sourced items from Whole Foods Market.

Prime members can also order select alcohol products using the new service.

Amazon noted that its members will receive two-hour delivery for free and one-hour delivery for $7.99 on orders of $35 or more.

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Whole Foods Market co-founder and CEO John Mackey said: “We’re happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favourites.

“Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”

Whole Foods Market has been in the natural and organic food retailing business for nearly four decades and operates more than 470 stores in the US, Canada and the UK.