Amazon Hub Counter launches in the US giving customers another quick and easy way to pick up Amazon packages. Credit: Business Wire.

Multinational technology company Amazon is giving customers another quick and easy way to pick up their packages with the launch of its Counter service, across the US, in more than 100 Rite Aid stores.

Counter is a new network of staffed pick-up points that allows customers to collect their Amazon packages in-store at a partner location.

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“With Counter, we’ve leveraged our growing logistics network and invested in new, easy to use technology to give customers yet another delivery option rooted in flexibility and control.”

Amazon plans to roll out the service across 1,500 Rite Aid locations by the end of the year. The company said it is also looking to bring additional partners onboard, including small to mid-size businesses and other large chains.

Amazon Hub worldwide director Patrick Supanc said: “With Counter, we’ve leveraged our growing logistics network and invested in new, easy to use technology to give customers yet another delivery option rooted in flexibility and control.

“We are excited to partner with national businesses like Rite Aid, and local businesses in the future, to create an outstanding experience for our shared customers.”

Counter is part of the Amazon Hub family, which includes Locker, Locker+ and Apartment Locker, designed to bring better convenience to customers through pick-up and return points.

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Customers can select one of the Counter pick-up points available in their zip code as their delivery location, after shopping on Amazon.com and during checkout.

Once their package arrives in-store, an e-mail notification will be sent to customers with a unique barcode, as well as a reminder of the address and business hours of their selected store.

At the store, staff will retrieve the package and scan its barcode. Customer will have up to 14 days to collect their package.