Miravia launched last year as a new ecommerce model in Spain. Credit: ra2 studio via Shutterstock.

A new partnership with CommerceHub aims to help China-based retail technology company Alibaba expand in Europe through its new Spanish marketplace Miravia.

Miravia launched last year as a new ecommerce model in Spain, as both a marketplace and entertainment space. Consumers can shop and access exclusive content such as influencer guides or virtual make-up try-on lenses.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Sellers and brands can design their own stores and define prices and promotions, interact directly with customers, and apply their own loyalty programmes.

Miravia currently offers brands such as Disney and L’Oréal Paris alongside local Spanish businesses.

Miravia CEO Yann Fontaine commented: “CommerceHub’s comprehensive platform, SaaS solutions and extensive commerce network made partnering with them a very easy decision.”

Alibaba’s CEO recently stepped down to concentrate on the company’s cloud division, as it plans to split into six separate business units.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

CommerceHub managing director Phillip Hall said: “In today’s dynamic ecommerce environment, it’s more important than ever for brands and retailers to be able to reach customers through more diversified channels.”

CommerceHub already works with brands such as adidas, Samsung, and M&S.

According to GlobalData, the global Business-to-Consumer eCommerce market size will be valued at $6.5tn in 2023 and expected to grow at a compound annual growth rate (CAGR) of 9.1% by 2026.

Alibaba is a key international player in eCommerce against key competitors Amazon, Google, Microsoft, and JD.com, all of which are established in Europe.