Supermarket chain Aldi has been recognised as the cheapest supermarket in the UK in June 2024, according to research by non-profit Which?
The consumer champion compared average prices for a basket of 65 popular items across eight major UK supermarkets.
Go deeper with GlobalData
The analysis included a mix of branded and own-brand products, such as Birds Eye garden peas, Heinz baked beans and Hovis bread.
Aldi’s average cost for the basket was £118.41, making it the most cost-effective choice for shoppers.
Close behind was Lidl, with an average cost of £121.31, only £2.90 more than Aldi.
The same items at Waitrose totalled £151.01 – 28% more expensive than Aldi.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataTesco Clubcard holders paid £130.90 for the basket, saving them £3.40 compared to non-Clubcard prices at Tesco, which were £134.30.
Sainsbury’s customers with a Nectar card paid £132.90, while those without the card faced a bill of £137.51. Asda’s total came to £131.42.
Which? retail editor Ele Clark said: “From this month on we will be regularly including loyalty prices in our analysis. As member-only pricing continues to grow, Which? believes the sector needs to be properly scrutinised and held to account so that all shoppers – including society’s most vulnerable – can benefit, and no one is misled into believing they’re getting a better deal than they really are.
“With food prices continuing to squeeze household budgets, it comes as no surprise that many people are choosing to shop with the discounters, and Aldi has again won the cheapest supermarket title. Our analysis shows that Aldi and Lidl are still cheaper than the traditional supermarkets, even when you include loyalty pricing.”
Which? had also named Aldi as the cheapest UK supermarket in April 2024.
