ALDI France currently operates 1,300 stores. Credit: Guilhem Vellut/ Flickr (Creative Commons)

Supermarket chain Aldi France has partnered with Near Intelligence (Near) and independent media agency CoSpirit Media to enhance its personalised marketing.

Near, which offers privacy-led data intelligence on people and places, will deliver data solutions to improve traffic for ALDI France’s online catalogue.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The retailer will create Dynamic Creative Optimisation (DCO) campaigns that automatically generate and display real-time advertisements across its stores in the country.

According to Near, the DCO personalises advertisements based on customers’ consensual data, including location, browsing history and demographics.

ALDI strategy and media buying manager Mathilde Papin Girardeau said: “We’re delighted with our collaboration with Near. As a food retailer, catalogue digitalisation is a very important challenge for us. Near enables us to transpose the paper experience to digital use.

“Performance has exceeded our expectations, enabling us to address qualified contacts thanks to systematic geolocation of printouts.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The tripartite partnership aligns with Near’s commitment to help retailers improve visitation share and loyalty using actionable intelligence.

Near CEO Anil Mathews said: “Data-driven intelligence empowers businesses to connect with their customers in meaningful ways. We are thrilled to partner with ALDI France and CoSpirit Media to deliver personalised and dynamic advertising campaigns that will drive engagement among new and existing customers.”

ALDI operates a network of more than 10,000 stores globally in more than ten countries.

In France, the retailer operates 1,300 stores.

Earlier last month, ALDI revealed plans to open five new stores across the UK in the coming weeks.