adidas’ Melrose and Originals DTLA stores in Los Angeles. Credit: ©2024 adidas.

Sports apparel brand adidas has expanded its retail presence in the US with the opening of two new flagship stores in Los Angeles, California. 

The Melrose store in West Hollywood and the Originals Downtown Los Angeles (DTLA) store reflect the brand’s commitment to creativity, inclusion and sustainability. 

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The 5,390ft² Melrose store has been designed by adidas’ in-house creative team. 

The store, which opened on 11 August 2024, offers collections from Y-3, Stella McCartney and adidas Originals, along with performance products tailored to local customers. 

The layout includes two rooms and The Lab, which showcases the brand’s stories and collaborations.  

See Also:

The brand believes that this design represents the future of retail experience. The Melrose store is positioned to a destination for brand storytelling and customer engagement. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

adidas’ Originals DTLA store spans two levels and is designed to function as a community hub.  

Opened on 12 September 2024, it will host workshops, events and collaborations with local artists. 

Both stores aim to elevate the retail experience, foster inclusivity and engage with the diverse communities of Los Angeles.  

adidas North America president John Miller said: “Los Angeles is a centre for culture and a global destination for sports, arts and entertainment. The city inspires our brand to innovate and create products that connect with the diverse lifestyles of our consumers. 

“The new flagship stores reflect our deep commitment to the city and its dynamic communities, blending creativity, performance and sustainability to offer products and experiences that resonate with the culture of Los Angeles.” 

In August 2024, adidas announced a 10% increase in currency-neutral revenues for the first half of the fiscal year 2024, compared to the same period of FY23.