The JM. Smucker Company is a manufacturer of food and beverage products. Credit: T. Schneider/Shutterstock.

Sales and marketing agency collective the Acosta Group has announced the broadening of its partnership with US food business the JM Smucker Company. 

The Acosta Group has been selected based on its services and solutions with proven capability to bolster Smucker’s brand portfolio across a range of channels and markets.  

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Smucker will deploy a full suite of sales and marketing solutions from the Acosta Group to its brands across US grocery and mass retail sectors.  

The expansion encompasses a comprehensive solution for headquarters sales, retail merchandising and digital commerce across North America. 

The Acosta Group will ensure that Smucker’s brands are well-represented and accessible for purchase both in-store and online by activating its In-Store Services merchandising team to maintain the brands’ availability and visibility. 

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The Acosta Group has supported the growth of the Hostess brand in North America since 2014 and the Smucker brand family in the Canadian market for two decades. 

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The agency’s relationship with Smucker includes their collaboration in the US convenience channel since 2019. 

The J.M. Smucker Company senior vice-president and sales and sales commercialisation head Robert Crane said: “We are pleased to announce our expanded partnership with Acosta Group to support the needs of our retail customers and consumers. 

“At Smucker, we are proud to have established a world-class sales and commercial organisation and a critical element to maintaining that standing is ensuring we continue to execute with excellence on the fundamentals. I know that our partners at Acosta Group share in this commitment and that they will continue to support our delivery of first-class service.”