Convenience store chain 7-Eleven Philippines has selected CleverTap’s customer lifecycle management platform, for its digital payment app CLiQQ, to help drive user engagement and retention.

CLiQQ offers 7-Eleven Philippines customers rewards and payment services. The app also allows customers to WIFI access, to enable customers to use points earned while making transactions at any 7-Eleven store across the country.

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Philippine Seven information technology division head Jason Jan Ngo said: “The app business is very important to us at 7-Eleven as it helps to establish a direct digital connection with the customers.

“We’re looking at the app as a one-stop solution; where our customers earn points when they make purchases at the store and pay via our 7-Eleven app while making it convenient to pay their bills, load e-money, transfer funds and more.

“With CleverTap, we are excited to be able to build real-time engagement with customers across channels, including 7-Eleven apps, as well as in-store POS, kiosks and website.”

“We’ve seen our user base grow substantially in the past year. With CleverTap, we are excited to be able to build real-time engagement with customers across channels, including 7-Eleven apps, as well as in-store POS, kiosks and website.”

CleverTap co-founder Anand Jain said: “We are proud to be associated with 7-Eleven Philippines who are synonymous with digital transformation. We see a tremendous opportunity in the Southeast Asian market, and are committed to helping brands retain their users for life.

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“Our aim is to provide 7-Eleven with a single source of truth by unifying data from multiple sources, and helping them build long-term customer relationships at scale.”

Jain added: “The CLiQQ business is uniquely positioned since it has a strong brand value that stems from the 7-Eleven conglomerate. While it’s no surprise that it has been one of the most downloaded apps in the region in recent times, it has contributed significantly to the growth of 7-Eleven’s consumer base.

“With CleverTap, they will be able to optimise the entire customer lifecycle – from onboarding to retention, and maximise customer lifetime value – leading to brand loyalty and increased market penetration.”