US convenience store chain 7-Eleven is offering a frictionless shopping experience to its customers by introducing new Mobile Checkout service.

The company initially tested the mobile self-checkout with employees at its Store Support Center and introduced the concept at select stores in Dallas last year.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Customers can use the latest version of the 7-Eleven app to skip the checkout line and pay for their purchases at participating stores in New York City.

“Now with the Mobile Checkout feature, customers can control their entire 7-Eleven shopping experience.”

Consumers can scan the barcode on a product to add it to the cart, and then pay using any of the available payment methods, such as Apple Pay, Google Pay or a traditional debit or credit card.

Before leaving the store, they need to scan the QR code, which appears in the app following successful payment, at the confirmation station.

Some items, including financial services and age-verified products, such as alcohol, tobacco and lottery tickets will require cashier assistance.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

7-Eleven chief digital, information and marketing officer and executive vice president Gurmeet Singh said: “More people are on the go and looking for faster, easier ways to shop than ever before. 7-Eleven continues to redefine convenience with frictionless experiences like Mobile Checkout.

“Our customers use their smartphone for all kinds of activities that save them precious time. Now with the Mobile Checkout feature, customers can control their entire 7-Eleven shopping experience.

“Not only that, but customers can earn and redeem points on a variety of products when using Mobile Checkout.”

The convenience store chain has also integrated the service into its 7Rewards loyalty programme.

In April this year, 7-Eleven Philippines selected CleverTap’s customer lifecycle management platform for its chain of stores.