North America’s consumer industry saw a rise of 39.1% in overall deal activity during Q1 2019, when compared to the four-quarter average, according to GlobalData’s deals database.

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A total of 648 deals worth $13.41bn were announced for the region during Q1 2019, against the last four-quarter average of 466 deals.

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Of all the deal types, M&A saw most activity in Q1 2019 with 301, representing a 46.5% share for the region.

In second place was venture financing with 293 deals, followed by private equity deals with 54 transactions, respectively capturing a 45.2% and 8.3% share of the overall deal activity for the quarter.

In terms of value of deals, M&A was the leading category in North America’s consumer industry with $8.96bn, while private equity and venture financing deals totalled $2.52bn and $1.92bn, respectively.

North America consumer industry deals in Q1 2019: Top deals

The top five consumer deals accounted for 41.4% of the overall value during Q1 2019.

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The combined value of the top five consumer deals stood at $5.56bn, against the overall value of $13.41bn recorded for the quarter. The top announced consumer deal tracked by GlobalData in Q1 2019 was Cottage Holdco’s $1.75bn acquisition of Coty.

In second place was the $1.3bn asset transaction with Kellogg by Ferrero International and in third place was MBK Partners’s $1bn private equity deal with Godiva Chocolatier.

The $900m acquisition of American Dehydrated Foods and International Dehydrated Foods by Symrise and Host Hotels & Resorts’ asset transaction with for $610m held fourth and fifth positions, respectively.

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.