Total consumer industry M&A deals worth $460.9m were announced in Europe in January 2021, led by GVC Holdings’ $340.38m acquisition of Nordic Leisure, according to GlobalData’s deals database.

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The value marked a decrease of 76.2% over the previous month of $1.94bn and a drop of 77.8% when compared with the last 12-month average of $2.08bn.

Europe held a 5.86% share of the global consumer industry M&A deal value that totalled $7.86bn in January 2021. With a 4.33% share and deals worth $340.38m, Sweden was the top country in Europe’s M&A deal value across consumer industry.

In terms of M&A deal activity, Europe recorded 43 deals during January 2021, marking a decrease of 17.31% over the previous month and a drop of 20.37% over the 12-month average. The UK recorded 15 deals during the month.

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Europe consumer industry M&A deals in January 2021: Top deals

The top five consumer industry M&A deals accounted for 100% of the overall value during January 2021.

The combined value of the top five consumer deals stood at $460.9m, against the overall value of $460.9m recorded for the month.

The top five consumer industry M&A deals of January 2021 tracked by GlobalData were:

1) GVC Holdings’ $340.38m acquisition of Nordic Leisure

2) The $60m acquisition of Bristol Uniforms by MSA Safety

3) Barilla Holding’s $48.73m acquisition of Pasta Evangelists

4) The $7.5m acquisition of I.M.P.E. by Vita Italy

5) Kingfisher Resorts Meudon’s asset transaction with for $4.3m.