Wayfair has been granted a patent for a method involving augmented reality (AR) technology to overlay virtual furniture objects onto real-life scenes captured by a camera. Users can interact with the AR interface and share modified images with others. GlobalData’s report on Wayfair gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Wayfair, User behaviour analysis was a key innovation area identified from patents. Wayfair's grant share as of January 2024 was 84%. Grant share is based on the ratio of number of grants to total number of patents.
Augmented reality furniture placement method
A recently granted patent (Publication Number: US11875464B2) outlines a method for creating augmented reality (AR) interfaces using a computing device equipped with a camera. The method involves capturing an image of a scene, obtaining camera settings, determining surface attributes, and overlaying virtual objects onto the image to generate a composite AR interface. This interface can be shared with other devices, allowing users to modify the composite image by adding or removing virtual objects, changing their positions or characteristics. The system includes a mobile computing device with an integrated camera, and the AR interface can be presented to users via the device's display.
The patent also covers the transmission of object attribute values characterizing the virtual objects, such as identifiers, positions, orientations, and visual characteristics. Additionally, the method involves creating a graphical user interface (GUI) using modified composite images received from other users. The system allows for collaborative AR experiences, where users can interact with virtual objects placed within the scene captured by the camera. Overall, the technology described in the patent enables the seamless integration of virtual content into real-world environments, enhancing the user experience and opening up possibilities for interactive and engaging AR applications across various devices and platforms.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
