Wayfair. has filed a patent for techniques to generate product images in a user’s space using augmented reality. The method involves placing a proxy product model in the user’s space, capturing images with a mobile device, and displaying the product image. GlobalData’s report on Wayfair gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Wayfair, User behaviour analysis was a key innovation area identified from patents. Wayfair's grant share as of January 2024 was 84%. Grant share is based on the ratio of number of grants to total number of patents.
Augmented reality product visualization in user's space
The patent application (Publication Number: US20240029148A1) describes a method for generating product images in a user's space using augmented reality (AR) technology. The method involves receiving information indicating a position in the user's space to place a proxy product model, generating a visualization of the model in AR, capturing images of the user's space, obtaining images of the product based on dimensions and user images, and displaying the final product image. The method also includes detecting surfaces in the user's space, receiving user input for product selection, and guiding users through image capture processes.
Furthermore, the patent application details the use of a mobile device with a camera, computer hardware processor, and storage medium to execute the method. It highlights the process of identifying candidate product images from a catalog, compositing them with user images, and transmitting the final product images back to the mobile device. The method also involves using neural network models for determining camera orientations, generating webpages with product images, and facilitating user interaction with AR technology for a seamless product visualization experience. Overall, the patent application outlines a comprehensive approach to creating realistic product images in a user's space using AR technology and mobile devices.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
