Walgreens Boots Alliance has patented a system to provide media content via retail display devices and portable electronic devices to assist consumers in retail environments. The system intelligently obtains, stores, and distributes relevant media content based on various considerations, overcoming technological challenges and promoting authors who create and share media content. GlobalData’s report on Walgreens Boots Alliance gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Walgreens Boots Alliance, was a key innovation area identified from patents. Walgreens Boots Alliance's grant share as of April 2024 was 60%. Grant share is based on the ratio of number of grants to total number of patents.
Media content distribution system for retail environments
A recently granted patent (Publication Number: US11997342B1) discloses a computing system designed to manage media content offerings in retail stores efficiently. The system comprises processors and memories storing instructions that enable the system to obtain media metadata defining various media content offerings associated with products, location information for different store locations, and minimum content limits for each product in a location. Based on this data, the system selects a subset of media content offerings for each location and transmits them to computing devices in the respective locations. The system aims to ensure that the minimum number of media content offerings is available for each product in every location, enhancing the customer experience and product visibility.
Furthermore, the patent details a computer-implemented method and computer-readable media with similar functionalities, emphasizing the customization of media content based on location-specific data and customer feedback. By considering purchase records and customer responses to displayed content, the system can adapt and optimize the provision of media content offerings in each location. This approach not only enhances the customer experience but also enables retailers to tailor their content strategies effectively. Overall, the patented technology offers a comprehensive solution for managing and distributing media content in retail environments, showcasing a sophisticated system that prioritizes customer engagement and product promotion.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
