NIKE had nine patents in social media during Q1 2024. NIKE Inc has developed a personalized shopping system that includes a Point of Sale automated shopping assistant apparatus, a shopping assistant server, a mobile device application, and product identifiers for capturing selected products. This system allows users to create a 3D shopping profile based on their body, which can be used in-store through their mobile device to enhance their shopping experience. GlobalData’s report on NIKE gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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NIKE grant share with social media as a theme is 55% in Q1 2024. Grant share is based on the ratio of number of grants to total number of patents.
Recent Patents
Application: System platform and method for personalized shopping using an automated shopping assistant (Patent ID: US20240078584A1)
The patent filed by NIKE Inc. describes a system, platform, and method for personalized shopping that involves a Point of Sale-based automated shopping assistant apparatus, a shopping assistant server, a mobile device application, and product identifiers stored in a shopping assistant database. The system captures a user's body to generate a 3D shopping profile, matches products to the profile, allows users to select products using a mobile device, and provides a product matching interface based on the selected products.
The method outlined in the patent involves capturing a user's body, generating a 3D shopping profile, matching products to the profile, sending the profile to a mobile device, allowing users to select products by scanning product tabs, providing a product matching interface, ordering products, customizing products, providing inventory information, fitting products on a user shopping profile avatar, sharing the avatar on social media, enhancing the profile based on user behavior data, offering shopping recommendations, and using the profile for online shopping. The system includes imaging sensors, processors, communication interfaces, and memory storing instructions for capturing user data, generating profiles, matching products, sending profiles to mobile devices, receiving product selections, and providing product matching interfaces.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
