NIKE had four patents in gaming during Q2 2024. NIKE Inc’s patents filed in Q2 2024 focus on rewarding users for physical activity in electronic games by altering virtual items based on real-world activity. The patents also involve visualizing data through avatars that respond to athletic performance data, as well as integrating cryptographic digital assets into digital software applications to modify virtual objects based on the attributes of the digital asset. GlobalData’s report on NIKE gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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NIKE had no grants in gaming as a theme in Q2 2024.
Recent Patents
Application: Virtual performance system (Patent ID: US20240173623A1)
The patent filed by NIKE Inc. describes a system and method for rewarding users of an electronic game for engaging in real-world physical activity. The system includes a server, a client computing device, and a monitoring device with sensors to track user movement. Users are prompted to perform physical activities, and rewards are given based on the level of activity detected. The system can also alter the virtual world based on the user's physical activity or inactivity, including selecting rewards based on the user's geographic location and environmental conditions.
The method involves providing users access to a virtual world, prompting them to engage in physical activity, and rewarding them based on sensor data from the monitoring device. Rewards can be selected based on the user's location and environmental conditions, with the system visually representing these aspects in the virtual world. The method also includes presenting real-time data on the user's physical activity, visually representing the user's avatar engaging in the activity, and incorporating real-world features into the virtual world based on the user's location. Overall, the system and method aim to incentivize physical activity through virtual rewards and interactions.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
