NIKE had 29 patents in digitalization during Q1 2024. NIKE Inc’s patents filed in Q1 2024 focus on innovative methods and systems for retail engagement, personalized shopping, and authentication of articles of clothing. These patents include a method for robotically cleaning worn articles, a method for making customized footwear, a system for personalized shopping assistance, an adaptive music playback system based on user activity levels, and a method for authenticating clothing using machine-readable identifiers. These inventions aim to enhance the retail experience, provide personalized products, and ensure authenticity in the fashion industry. GlobalData’s report on NIKE gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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NIKE grant share with digitalization as a theme is 44% in Q1 2024. Grant share is based on the ratio of number of grants to total number of patents.
Recent Patents
Application: Robotic shoe cleaning system for improved retail engagement (Patent ID: US20240086902A1)
The patent filed by NIKE Inc. describes a method of retail engagement that involves receiving a worn article from a user in a retail establishment, cleaning the article using a robotic system, adorning the article with user-selected adornments, and potentially creating digital collectables based on the adorned article. The method includes imaging the article to generate digital images or models, presenting available adornments to the user, and applying the chosen adornment to the article using a robotic applicator. Additionally, the digital collectables may include digital identifiers, such as nonfungible tokens secured on a blockchain ledger.
Furthermore, the method extends to distributing cryptographically secured digital collectables based on the adorned article, where users can select desired digital collectables, receive them in their account or digital wallet, and potentially interact with digital representations of the adorned article. The process involves imaging the article, presenting available digital collectables, and fusing the adornments to the article using thermal energy or ultraviolet light. Overall, the method aims to enhance user engagement in retail settings by combining physical article adornment with digital collectables, creating a unique and interactive experience for users.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
