JD has been granted a patent for a data processing method determining distribution positions of commodities based on user behavior in stores. The method involves analyzing video data, user tracks, and shelf relationships to optimize product placement. GlobalData’s report on JD gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on JD, Automated guided vehicles was a key innovation area identified from patents. JD's grant share as of April 2024 was 33%. Grant share is based on the ratio of number of grants to total number of patents.

Determining commodity distribution positions based on user movement in store

Source: United States Patent and Trademark Office (USPTO). Credit: JD.com Inc

A recently granted patent (Publication Number: US11995606B2) discloses a method for determining distribution positions of commodities based on user behavior within a retail environment. The method involves analyzing video data to determine the coordinate order of each user, obtaining the user's track within a specific time interval, identifying relationship points between shelves where the user pauses, and calculating a directional relationship diagram between shelves to determine the distribution positions of commodities. The process includes clustering algorithms to identify pause points, normalizing these points with shelf coordinates, and using the number of users at each relationship point to form the directional relationship diagram. Additionally, a flow ranking of shelves is determined based on actual flow calculations, allowing for the identification of distribution positions based on user behavior patterns.

Furthermore, the patent includes details on how the distribution positions of commodities are determined using the directional relationship diagram. This involves analyzing the diagram with a ranking algorithm to establish the flow ranking of each shelf and subsequently determining the distribution positions of commodities based on this ranking. The method also includes provisions for merging commodities into shelves with lower flow rankings and preset positions for shelves with higher flow rankings. The patent covers not only the method itself but also extends to a non-transitory computer-readable storage medium containing the program implementing the method and an apparatus equipped with a processor and memory to carry out the steps outlined in the patent claims. The apparatus is designed to analyze user tracks, identify relationship points, calculate directional relationship diagrams, and determine distribution positions of commodities based on user behavior within a retail setting.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.