The retail industry continues to be a hotbed of patent innovation. Activity is driven by operational efficiency and rising fulfillment labor cost, and growing importance of technologies such as artificial intelligence, cloud, and robotic order fulfillment. In the last three years alone, there have been over 59,000 patents filed and granted in the retail industry, according to GlobalData’s report on Robotics in retail: automated order fulfillment. Buy the report here.

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According to GlobalData’s Technology Foresights, which uses over 126,000 patents to analyze innovation intensity for the retail industry, there are 50+ innovation areas that will shape the future of the industry.

Automated order fulfillment is a key innovation area in robotics

Automated order fulfillment refers to the utilization of advanced systems and technology to meet customer order requirements precisely and efficiently with minimal human intervention. The comprehensive process encompasses the seamless and automated execution of tasks such as item selection, packaging, and shipping. The optimization of order fulfillment operations relies on a spectrum of cutting-edge technologies, including robotics, computer vision, and machine learning, all aimed at enhancing the overall efficiency of the process.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 185+ companies, spanning technology vendors, established retail companies, and up-and-coming start-ups engaged in the development and application of automated order fulfillment.

Key players in automated order fulfillment – a disruptive innovation in the retail industry

‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators. 

‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.

Patent volumes related to automated order fulfillment

Company Total patents (2021 - 2023) Premium intelligence on the world's largest companies
Canadian National Railway 25 Unlock Company Profile
Booking 18 Unlock Company Profile
Shandong Heavy Industry Group 49 Unlock Company Profile
State Farm Mutual Automobile Insurance 46 Unlock Company Profile
Expedia Group 34 Unlock Company Profile
eBay 15 Unlock Company Profile
FedEx 57 Unlock Company Profile
Inspirato 10 Unlock Company Profile
Nomura Research Institute 10 Unlock Company Profile
The Crawford Group 10 Unlock Company Profile
Toyota Motor 81 Unlock Company Profile
United Parcel Service 226 Unlock Company Profile
Konecranes 13 Unlock Company Profile
Cox Enterprises 126 Unlock Company Profile
Staples 24 Unlock Company Profile
Alphabet 73 Unlock Company Profile
Alibaba Group 22 Unlock Company Profile
Live Nation Entertainment 29 Unlock Company Profile
Honda Motor 15 Unlock Company Profile
Panasonic 24 Unlock Company Profile
Ferguson 17 Unlock Company Profile
Amadeus IT Group 20 Unlock Company Profile
Ocado Group 63 Unlock Company Profile
United States Postal Service 10 Unlock Company Profile
Oshkosh 25 Unlock Company Profile
Amazon.com 37 Unlock Company Profile
Theca-Cola 11 Unlock Company Profile
LG 12 Unlock Company Profile
IBM 46 Unlock Company Profile
Walmart 200 Unlock Company Profile
NEC 65 Unlock Company Profile
Ford Motor 14 Unlock Company Profile
Stamps.com 13 Unlock Company Profile
Uber Technologies 25 Unlock Company Profile
Walgreens Boots Alliance 16 Unlock Company Profile
Trax Technology Solutions 24 Unlock Company Profile
Didi Global 11 Unlock Company Profile
Locus Robotics 33 Unlock Company Profile
Invia Robotics 13 Unlock Company Profile
Nio 40 Unlock Company Profile
Indigo Agriculture 19 Unlock Company Profile
Exotec 14 Unlock Company Profile
Coupang 94 Unlock Company Profile
Nuro 130 Unlock Company Profile
Operr Technologies 14 Unlock Company Profile
Cleveron 12 Unlock Company Profile
Emerging Automotive 16 Unlock Company Profile
Fedex Supply Chain Logistics & Electronics 13 Unlock Company Profile
Beijing Geekplus Technology 16 Unlock Company Profile
Omash.com 12 Unlock Company Profile

Source: GlobalData Patent Analytics

Leading patent filers in the automated order fulfillment space include United Parcel Service, Walmart, Nuro, Cox Enterprises, and Coupang. Walmart has been proactively embracing warehouse automation to bolster its profitability. Through the incorporation of advanced automation technologies such as autonomous robots and artificial intelligence, Walmart is strategically enhancing its supply chain operations, thereby boosting efficiency across the board. The automation initiatives have empowered Walmart to enhance inventory management precision, elevate the efficiency of automated order fulfillment processes, and reduce costs associated with labor and logistics.

In terms of application diversity, Cox Enterprises is the leading company in automated order fulfillment, while Walmart and Alphabet are in the second and third positions, respectively.

In terms of geographic reach, Nuro leads the pack, followed by FedEx and State Farm Mutual.

The major advantages of automated order fulfillment utilizing robotics are strengthening operational efficiency, precision in order processing, and optimal space utilization. As automation continues its transformative journey in the fulfillment landscape, integrating robotics paves the way for innovation, integrating AI and machine learning to realize predictive inventory management and elevate the entirety of the supply chain process.

To further understand the key themes and technologies disrupting the retail industry, access GlobalData’s latest thematic research report on Robotics in Retail and Apparel.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.