eBay has been granted a patent for a method that automates image capturing and listing creation for items on their platform. The technology involves removing backgrounds, manual editing, inferring item information, and presenting listings in an augmented reality environment. GlobalData’s report on eBay gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on eBay, Dynamic premium pricing was a key innovation area identified from patents. eBay's grant share as of March 2024 was 57%. Grant share is based on the ratio of number of grants to total number of patents.
Automatic-guided image capturing and presentation for item listings
A recently granted patent (Publication Number: US11966995B2) outlines a method involving the presentation of guidance to position an item within a bounded area of a user interface, followed by the reception of an image of the item and the removal of background pixels to generate a second image. The system then automatically selects a presentation layer for the second image based on inferred information, such as the category of the item, and presents it in an augmented reality environment of a network-based marketplace. Additionally, the method involves filling part of an item listing with information from the second image, ultimately leading to the presentation of the item listing associated with the marketplace.
Furthermore, the patent details the operations of a system that includes hardware processors and a computer-readable storage device, performing similar functions as the method described. This system also involves determining color histograms, detecting item boundaries within images, generating binary masks, and separating items from backgrounds. The system is designed to present the second image of the item on virtual shelves or clothing racks in the augmented reality environment, with the style of these virtual displays potentially influenced by user preferences. Overall, the patent focuses on utilizing augmented reality technology to enhance the presentation and listing of items on network-based marketplaces, streamlining the process for both sellers and buyers.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
