Coupang has been granted a patent for a method involving reformatting item lists on electronic devices. The method allows for easy modification of order information, including partial cancellations, and ensures efficient communication between clients and couriers for item collection. GlobalData’s report on Coupang gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on Coupang, AI for workflow management was a key innovation area identified from patents. Coupang's grant share as of May 2024 was 38%. Grant share is based on the ratio of number of grants to total number of patents.

Method of updating item list after partial order cancellation

Source: United States Patent and Trademark Office (USPTO). Credit: Coupang Inc

A recently granted patent (Publication Number: US12014413B2) outlines a method for reformatting an item list displayed on a graphical user interface (GUI) of a client device. The method involves receiving an order request for multiple items, displaying order progress and money amount information, and presenting an item list with descriptions corresponding to the ordered items. If a partial cancellation occurs before delivery, the system automatically modifies the item list by striking through canceled items. The modified GUI is then displayed, and a request is sent to collect the canceled items. The system also provides cancellation reason information and replacement item list details, enhancing user experience and operational efficiency.

Furthermore, the patent details additional features such as obtaining courier location information, assigning specific couriers based on proximity to the store, and handling delivery completion and canceled item collection. The system allows for customer interaction through selection inputs on the GUI, providing delivery status and receipt information. It also includes mechanisms to track customer cancellation history and restrict excessive cancellations. The patent covers an electronic device and a computer-readable storage medium storing instructions for executing the method, ensuring seamless order processing and delivery management. Overall, the patented method aims to streamline the order fulfillment process, improve transparency, and enhance customer satisfaction through efficient reformatting and management of item lists in response to order changes.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.