UK retailers confront new border costs and tighter data requirements as EU reforms add to post-Brexit trading pressures ahead of the Golden Quarter.
Under the arrangement, creators will be able to tag Amazon products within their videos and livestreams, letting viewers buy items without leaving YouTube while creators collect a commission on the resulting sales.
The initiative covers hundreds of product lines, delivering average price reductions ranging from 15% to 25% on various items.
The retailer disclosed the intention in a statement to the London Stock Exchange, offering no detail on the method or timing of any further purchases.
