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Under the arrangement, Gopuff will become part of the Instacart Marketplace and will use Carrot Ads to run advertising on its own online storefront.
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The partnership will enable agentic checkout via Shop Pay across the platform's full roster of stores.
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Thri5 said it will use the funding to grow its engineering, product and commercial teams and to expand its go-to-market activity with enterprise retailers globally.
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Retailers must combat increasingly sophisticated fraud enabled by artificial intelligence without making checkout harder for genuine customers.
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Fokko de Rooij will report to Puma chief executive Arthur Hoeld, who has temporarily taken on COO responsibilities pending a permanent appointment to the role.
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