Alnatura, a German retailer specialising in organic food products, has upgraded its space management capabilities by transitioning to a software-as-a-service (SaaS) model using Blue Yonder‘s category management solutions.
The move aims to address the requirements of contemporary commerce and the changing preferences of consumers.
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Strategix, a partner of Blue Yonder, completed the implementation on schedule and within budget.
Blue Yonder retail corporate vice-president Gael Ramaen said: “Migrating the Blue Yonder category management solutions to the cloud has enabled Alnatura with the necessary agility to keep up with customer demand, market disruptions and constant business change.”
Operating 153 supermarkets across 74 cities in Germany, Alnatura offers more than 1,300 organic food items under its brand.
The company also distributes its products through trading partners in 14 European countries.
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By GlobalDataIn the fiscal year 2022/2023, Alnatura reported a net revenue of €1.14bn, reflecting a growth rate of 2.3% compared to the previous year.
The decision to migrate its category management solutions to the cloud was made to improve cost efficiency, bolster supply chain resilience and increase operational agility.
Alnatura sales floor optimisation department manager Tim Pfeiffer said: “Excellence in category management is crucial for delivering value to our customers, and Blue Yonder provides the leading-edge technology, best practices and expertise that we need to excel.
“Additionally, we were very pleased by the methodology and project management applied by Strategix in migrating our existing Blue Yonder solution to the cloud. We look forward to continuing our strategic supply chain transformation journey with Blue Yonder and Strategix.”
With the transition to SaaS-based Blue Yonder category Management solutions, Alnatura anticipates advantages including enhanced flexibility throughout category management processes, consistent service availability and reduced total cost of ownership through ongoing innovation and quicker implementation times.
The company will also have access to new capabilities as they arise to refine space planning strategies and better insights aimed at elevating customer experience and satisfaction levels.
