Lovisa is an Australian fashion jewellery brand. Credit: Kevin Hellon / Shutterstock.

Australian fashion jewellery brand Lovisa has announced a strategic partnership with Cart.com to bolster its omnichannel growth marketing strategy.

This collaboration aims to expand Lovisa’s brand presence across several markets, including Australia, the EU, Singapore, South Africa, the UK, and the US.

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Through this partnership, Lovisa will utilise Cart.com’s digital marketing expertise to streamline global marketing efforts, scale customer acquisition strategies, and enhance customer engagement.

Lovisa global e-commerce director Neil du Plessis said: “By partnering with Cart.com, we’re able to streamline our global digital marketing efforts, scale our customer acquisition strategies and engage our existing customers more effectively across markets.

“Cart.com’s unique ability to grow with us is key to our partnership as we continue to invest in our digital platforms, expand our brand presence in new markets and deepen our customer connections.”

Cart.com’s growth marketing services encompass a range of digital marketing solutions, including paid social, paid search, affiliate marketing, search engine optimisation, and conversion rate optimisation.  

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These services are designed to help brands meet their revenue, customer acquisition, and margin targets through profit and loss (P&L)-led marketing strategies and a creative-first approach.

Cart.com chief delivery officer Chris Mehrabi said: “We’re excited to partner with Lovisa and work together to engage the company’s customers across multiple regions through unique and authentic marketing.

“Our team looks forward to leveraging our marketing toolkit to provide Lovisa with data-driven strategies that will bolster the brand’s presence in these six key consumer markets.”

Cart.com offers a comprehensive suite of logistics capabilities and management software, supported by expert services designed to simplify commerce for businesses and public sector agencies.

The company facilitates tens of millions of orders annually and operates numerous omnichannel fulfilment centres across the nation.

In May this year, US-based women’s clothing online retailer ModCloth partnered with Cart.com for software-enabled omnichannel fulfilment capabilities.