Bath & Body Works. has been granted a patent for a brassiere featuring a unique closure portion with multiple columns of eyes and varying lateral spacings. This design enhances the fit and comfort by ensuring the inner face contacts the wearer’s skin while the outer face remains functional. GlobalData’s report on Bath & Body Works gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Bath & Body Works, Nanoemulsion cosmetics was a key innovation area identified from patents. Bath & Body Works's grant share as of July 2024 was 86%. Grant share is based on the ratio of number of grants to total number of patents.
Brassiere closure portion with uniquely arranged eyes and hooks
The granted patent US12042025B2 describes a brassiere featuring a unique closure system designed for enhanced comfort and functionality. The brassiere includes a chest-covering portion with two wings, each terminating at a closure portion equipped with hooks and eyes. The eyes are arranged in four columns, with varying lateral spacings between them, allowing for adjustable fitting. The outermost face of the second closure portion is designed to face away from the wearer's skin, while the innermost face, which is continuous and unitary, is configured to lie against the skin. This design aims to provide a secure and comfortable fit while minimizing irritation.
Additionally, the patent outlines the construction of the closure system, which incorporates multiple layers of fabric and eye tapes. The eyes in the columns are connected to eye tapes that are strategically placed to enhance durability and functionality. The spacing between the columns is specifically designed, with the second lateral spacing being greater than the first, allowing for a customizable fit. The brassiere's design also includes features that ensure the anchor ends of the eyes are covered, contributing to the overall comfort of the garment. This innovative approach to brassiere design may offer improved wearability and support for users.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
