The retail industry is undergoing a profound transformation, driven by the relentless pursuit of innovative and engaging customer experiences.
At the forefront of this revolution is holographic technology, a medium that promises to redefine how consumers interact with brands and products.
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HYPERVSN, a global leader in 3D holographic displays, is at the helm of this technological advancement, and its CEO and co-founder, Kiryl Chykeyuk, offers a compelling vision of the future of retail.
“Showcasing products in holographic form is just the tip of the iceberg for the retail industry,” asserts Chykeyuk.
HYPERVSN’s technology extends far beyond static product displays.
“Stores can deploy holographic humans to welcome visitors in-store and provide useful information about new or on-offer items. And there’s even opportunities for visitors to engage in two-way conversation. With ChatGPT integration, HYPERVSN SmartV Digital Avatar can recognise natural speech and even respond in different languages.”
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By GlobalDataThis level of interaction creates a personalised and memorable shopping experience, fostering customer loyalty and driving repeat business.
A key challenge in adopting holographic technology has been the perceived complexity and cost.
However, Chykeyuk emphasises HYPERVSN’s commitment to making this technology accessible to retailers of all sizes.
“The integration of higher-end experiences into retailers doesn’t need to be expensive, which is ideal for smaller businesses,” he explains.
“For stricter budgets, a singular holographic display provides an immersive 3D experience with elevated brand experience coming with it.”
Chykeyuk highlights how the HYPERVSN SmartV platform provides a comprehensive solution, including user-friendly content creation tools and versatile display options.
“Included with any HYPERVSN SmartV solution comes 3D Studio, our web-based tool that transforms 2D images and texts into 3D visuals with ease,” says Chykeyuk.
“HYPERVSN SmartV Solo is also smaller, giving retailers with less available floor space the opportunity to incorporate cutting-edge technology.”
Personalisation is a cornerstone of modern retail, and holographic technology is ideally suited to deliver tailored experiences.
“HYPERVSN’s solutions can integrate with customer data,” says Chykeyuk.
“For example, our Digital Avatar can connect to corporate chatbots to provide an omnichannel experience, enhancing the offline interaction.”
This level of personalisation can be further enhanced through AI-powered features such as product recommendations and virtual try-ons.
“If we take wider technology, picture a clothing store with augmented reality mirrors to enable customers to try on outfits virtually, helping to save time and enable quick purchasing decisions. Brand items and newest collections can also be showcased in holographic form to enable targeted marketing at visitors.”
While the allure of technology is undeniable, Chykeyuk is careful to emphasise the complementary role of holographic displays in the retail environment.
“Retailers have the freedom to incorporate as much or as little holographic technology according to the level of human interaction they wish to keep,” he explains.
“New product arrivals could be showcased in holographic form in the shop window to entice passers-by, with a sales assistant then at the door to talk through the details once they enter.”
This balanced approach ensures that technology enhances, rather than replaces, the human touch.
“Our Digital Avatar solution can take the casual tasks of helping customers with the check-in or online order collection, while human colleagues can take on more involved and creative parts of the interaction with the customers.”
The rise of e-commerce has posed significant challenges for traditional brick-and-mortar retailers.
Chykeyuk believes that holographic technology can be a game-changer in revitalising the in-store experience.
“Undoubtedly, the immersive experiences now found on smartphones, tablets and larger screens have heightened expectations in retail environments,” he says.
“Captivation is now essential to connect deeply with overstimulated customers who need a reason to put down the devices and make a trip to a physical store.”
Holographic displays can create the kind of immersive and engaging experiences that compel consumers to visit stores.
“Interactive technologies and personalised shopping experiences are able to create engaging environments that reflect the convenience offered by online shopping channels with the feel that cannot be matched with the one that you see on screen.”
HYPERVSN has ambitious plans for the future.
“The retail industry is set to be transformed by the next generation of immersive experiences,” says Chykeyuk.
“Holographic deployments are moving from a novel concept to something that’s more tangible for everyday shoppers, all while keeping that sense of innovation. Regardless of the type of store, we see a future where they are integrated into every type of retail outlet.”
As the retail landscape continues to evolve, holographic technology is poised to become a ubiquitous feature of the shopping experience.
By offering immersive, personalised, and engaging experiences, it has the potential to transform how consumers interact with brands and products.
HYPERVSN, with its commitment to innovation and accessibility, is at the forefront of this exciting new era in retail.
