French retailer Casino has renewed its partnership with Sherpa, a co-operative comprising exclusively independent local supermarkets.
Set to commence on 1 October 2024, the agreement extends the collaboration that began in 2009, ensuring Casino will continue to supply the 119 food stores within the Sherpa network.
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The partnership is a testament to the mutual trust and recognition of Casino’s expertise in convenience store supply.
The renewed contract encompasses a broad spectrum of products and a commitment to quality delivery services to co-operative members.
Sherpa has reaffirmed its confidence in Casino, valuing the latter’s proficiency in managing the intricacies of convenience store logistics.
The agreement also ensures Sherpa’s autonomy within the partnership.
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By GlobalDataCasino Group chief executive officer Philippe Palazzi said: “This partnership demonstrates Casino Group’s ambition to offer our partners an impeccable service and product offering, and to continue to cover the entire country. This renewed confidence in Casino’s expertise confirms our leading position in convenience retailing, both geographically and in terms of people, for both our customers and for Sherpa, our partner.”
Through the partnership, Sherpa aims to sustain its strong performance and dominance in mountain regions, leveraging a tailored product range and consistent delivery quality.
The unique location of Sherpa stores in mountainous areas adds complexity to the delivery process.
Sherpa Co-operative chairman Olivier Carrié said: “We are delighted with this renewed agreement with Casino. The immediate objective is to ensure good footfall this summer in all Sherpa stores and to get the winter season, which is crucial to this partnership, off to a good start.”
