Kolmar Korea has joined e-commerce giant Amazon to support the successful global market entry of K-beauty (Korean-made beauty) brands.
Kolmar Korea jointly hosted the Amazon K-Beauty Conference Seller Day with Amazon on 27 June 2024 at the InterContinental Hotel in Seoul, Korea.
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The event was attended by 1,500 people, including officials from Korean beauty brands and from the distribution and manufacturing sectors, both online and offline.
Kolmar Korea showcased a large-scale booth of skincare, make-up, sun care and cosmetic packages, and provided customised consultations for the global cosmetics business.
The K-beauty market has an estimated value of $10bn and its brands are highly sought after by international consumers. Sales of K-beauty products on Amazon’s global store rose more than 75% in 2023.
Kolmar Korea has secured new contracts with 253 customers, predominantly indie brands, marking a 48.7% increase from 2023. The two companies plan to keep identifying standout brands that drive global market trends with compelling concepts and innovative technologies.
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By GlobalDataIn his welcome speech, Kolmar Korea vice-president Sang-hyun Yoon stated: “We hope this event will be a cornerstone in exploring global opportunities for K-beauty and sharing detailed strategies for implementation.”
Other key attendees included Amazon global selling Asia Pacific (APAC) executive vice-president Jim Yang and Amazon Japan head of consumer beauty business Yuki Suita.
