Target’s previously announced savings have been extended. Credit: Brenda Rocha – Blossom via Shutterstock.

Target is kicking off the US 2024 back-to-school shopping season with new savings on popular items, including a 20-for-$20 supplies list offered for the first time.

The list covers school supplies that add up to less than $20 in total, including coloured pencils, liquid glue and notebooks, alongside back-to-college essentials under $20 within the homeware category.

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As part of Target’s previously announced price reductions, consumers will be able to access additional lower prices on thousands of food and beverage items.

The retailer is also deploying its Target Circle programme for the back-to-school season. This includes Target Circle 360, a subscription offering unlimited same-day delivery on orders above $35 starting at $4.99 per month for verified students and $10.99 per month for all consumers, beginning 14 July 2024.

Teachers and college students verified through Target Circle will also be able to use a one-time 20% discount, extended to 24 August for teachers and 28 September for students.

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Target Circle Week deals feature savings such as 30% off select school supplies, 20% off nutrition bars and fruit snacks, and buy-one-get-one-free on chilled juices and coffees.

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Target executive vice-president and chief commercial officer Rick Gomez commented: “Getting ready for a new school year is a busy time for teachers, students and parents, so Target is focused on making it affordable and easy for everyone.”

The retailer recently announced a partnership with global commerce platform Shopify to enhance its third-party digital marketplace, Target Plus.