Retail giant Lidl and environmental organisation World Wildlife Fund (WWF) have joined forces in a new five-year international partnership spanning 31 countries.
This collaboration aims to tackle pressing environmental challenges by empowering Lidl customers to make more sustainable choices.
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The key objective is to integrate sustainability throughout Lidl’s value chain, from sourcing to consumer choices.
Shared responsibility, collective action
“For Lidl, sustainable management is not only a question of attitude, but also the basis for the future viability of our business model,” said Christoph Pohl, chief purchasing officer at Lidl International.
“With the support and expertise of WWF, we will now take our commitment to sustainability to the next level. We can only overcome major global challenges such as climate change and nature loss by working together.”
WWF also emphasised the urgency of addressing environmental challenges within the food and retail sectors.
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By GlobalData“The way we produce and consume food and energy is one of the leading drivers of nature loss and climate change,” stated Kirsten Schuijt, director general of WWF International.
“In order to halt and reverse what is the biggest crisis facing humanity today, we need bold and urgent actions towards changing our food and energy systems, and the food and retail sector has a big role to play in driving this change.”
This partnership builds upon Lidl’s existing sustainability initiatives.
Notably, Lidl GB says it became the first discount supermarket to sign WWF’s Retailers’ Commitment for Nature in 2023.
Additionally, Lidl has collaborated with WWF in markets such as Switzerland and Austria for several years.
Global reach, sustainable impact
The new collaboration expands these efforts on a global scale, accelerating Lidl’s international sustainability goals.
By working with WWF, Lidl aims to:
- Promote biodiversity conservation.
- Manage water resources responsibly.
- Combat climate change through science-based targets.
- Establish traceable and deforestation-free supply chains.
- Source critical raw materials sustainably (palm oil, soy, and others).
- Ensure responsible fish and seafood sourcing.
- Advocate for sustainable consumption habits.
- Minimise food waste.
Beyond internal efforts, Lidl will also support WWF conservation projects in its sourcing regions, further amplifying the environmental impact of the partnership.
This strategic alliance between Lidl and WWF signifies a significant step towards a more sustainable future for the retail industry and therefore the environment.
By working together, they aim to empower Lidl customers to make informed choices and drive positive change across the global food system.
