Authentic’s brands have a retail footprint in 150 countries. Credit: Wirestock Creators via Shutterstock.

Brand development, marketing and entertainment platform the Authentic Brands Group has partnered with commerce and logistics solutions provider Cart.com.

Cart.com will provide scalable, omnichannel customer support and merchant-of-record services across portions of Authentic’s portfolio of e-commerce brands.

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The customer engagement solution includes inbound and outbound telesales as well as omnichannel support across text, email, phone, live chat and social media.

Cart.com’s merchant of record services manages the complexity of online payments for the lifecycle of orders. The company supports payment and sales tax collection, consumer and data regulation compliance, chargeback management and fraud prevention, simplifying payments infrastructure and reconciliation for retailers.

The company currently supports more than $8bn in gross merchandise value and operates 14 omnichannel facilities nationwide, totalling more than 8.5m square feet of space.

Cart.com CEO and founder Omair Tariq stated: “The partnership is a significant opportunity to use our technology and operational expertise to support Authentic’s momentum and deliver growth and value.”

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Authentic chief digital officer Adam Kronengold added: “Cart.com’s platform and ability to scale quickly to meet the evolving needs of brands competing in a complex e-commerce environment make them an ideal partner as we continue to find ways to grow and innovate.”

Authentic’s brands have a retail footprint in 150 countries, including more than 13,000 freestanding stores and shop-in-shops and 400,000 points of sale.

These include Ted Baker, Juicy Couture, Forever 21, and most recently Champion, which the company acquired from HanesBrands.