The brand aims to establish its retail presence in the fashion capital. Credit: Sorbis via Shutterstock.

Fashion brand Calvin Klein has announced the opening of a new flagship store in Paris, at 44 Avenue des Champs-Élysées.

The 600m² store spans three storeys and its façade integrates with the location’s original stone.

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The women’s collection is housed on the ground floor with men’s on the mezzanine. The lower level offers the largest in-store Calvin Klein underwear and loungewear department in Europe, reflecting the brand’s strength in the category.

The new store is also home to a limited-edition menswear and womenswear capsule designed in a bespoke colour palette with custom Calvin Klein Paris branding.

Calvin Klein’s new design concept Chalk is also featured, with minimalist design and monochromatic palettes.

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The brand aims to establish its retail presence in the fashion capital while reasserting its premium positioning with consumers in France. The nation’s apparel market is forecast to grow at a compound annual growth rate of 1.5% by 2027.

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Calvin Klein global brand president Eva Serrano commented: “The Champs-Élysées flagship embodies everything that Calvin Klein stands for, creating an environment that inspires our consumers and encourages them to experience the Calvin Klein lifestyle, not just through our products, but also our aesthetics.”

Calvin Klein’s parent company PVH Corp reported revenue of $1.95bn in the first quarter (Q1) of fiscal 2024 (FY24), down 10% from $2.15bn in Q1 FY23. CEO Stefan Larsson highlighted the brand as generating growth in North America and Asia.