Maison KOSÉ at The Shops at Santa Anita. Credit: KOSÉ Corporation/PRNewswire.

Japanese cosmetics company KOSÉ has launched Maison KOSÉ, its inaugural stand-alone store in the US. 

Situated at The Shops at Santa Anita, Los Angeles, the store blends shopping with technology, entertainment, education and local community interaction. 

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The store, managed by KOSÉ’s local subsidiary, KOSÉ America, intends to promote the culture of Japanese beauty, known as J-Beauty, through products, hospitality and services. 

Maison KOSÉ’s cross-branded approach offers Japanese beauty products from brands such as DECORTÉ and SEKKISEI.  

The store showcases the DECORTÉ Liposome Advanced Repair Serum, Japan’s number one selling serum with 117 beauty awards. 

KOSÉ also offers beauty consultants to provide personalised solutions and beauty rituals, enhancing the customer experience.  

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The store features interactive activities, a gift personalisation service allowing customers to print custom text on products and ribbons, and an area dedicated to KOSÉ’s global ambassador, Shohei Ohtani, a baseball player for the Los Angeles Dodgers.  

The dedicated space enables visitors to engage with Shohei Ohtani through unique displays and visual merchandising. 

It also features the player’s memorabilia autographed balls and other goods. 

The KOSÉ Corporation stated: “Maison KOSÉ is a place for people to get inspired, to be entertained, to learn something new and to discover beauty rituals right for them. It is a unique shopping experience and a beacon as well to beauty aficionadas looking for the best of Japanese beauty.”