Couche-Tard teams up with Too Good To Go across North America and Europe to fight food waste. Credit: Alimentation Couche-Tard Inc./CNW Group.

Convenience retail chain Couche-Tard and social impact company Too Good To Go have expanded their food waste initiative in North America and Europe. 

The collaboration aims to include more than 9,000 Circle K and Couche-Tard stores in the US, Canada, Ireland and Poland on the Too Good To Go app by the end of 2024.

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The company’s stores in these countries will join the Too Good To Go Marketplace in phases by geographic Business Unit throughout the year.  

Couche-Tard chief people officer and sustainability efforts leader Ina Strand said: “As we expand and refine our food offering globally, minimising food waste is a priority for us – and the right thing to do both economically and environmentally. 

“This partnership with Too Good To Go is a great complement to our continuous improvement efforts in our foodservice operations. Not only does it bolster our global sustainability commitments, but it’s also an innovative way for our customers to try our delicious food at a great price.” 

Too Good To Go and Couche-Tard started their partnership in 2018 in Norway and has since expanded to include Denmark, Sweden and select markets in the US, Canada and Poland.  

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The initiative allows 95 million registered Too Good To Go users to reduce the climate impacts of food waste by using Too Good To Go app to buy “Surprise Bags” of food nearing expiration at reduced prices. 

Circle K and Couche-Tard staff will pack food items nearing expiration into the bags daily.

The partners have already saved 1.3 million Surprise Bags, which equates to avoiding 3,510,000kg of CO₂ and a saving of 1 billion litres of water. 

Too Good To Go CEO Mette Lykke said: “Our collaboration with Couche-Tard has already made significant strides in the fight against food waste. This expanded partnership elevates our ability to impact to unprecedented levels, reinforcing the crucial role of businesses in addressing global challenges.”