The Trafford Centre’s footfall and loyalty membership rates saw a rapid increase. Credit: Sephora / Trafford Centre.

Manchester-based retail and leisure destination Trafford Centre has unveiled its new Sephora store, the brand’s first store in the north of England and third in the UK.

The beauty retailer attracted more than 3,000 visitors on its opening day, which saw the new store close as third in the world for Sephora’s opening sales.

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As a result of the opening, the Trafford Centre saw footfall increase by 25.7% in comparison to the same week in 2023.

The Trafford Centre’s membership and loyalty scheme, Pulse, saw sign-ups increase by 85% compared to the previous day, with overall sign-ups increasing 109% compared to the same day of the previous year.

The new store has 500m² of sales floor space with an extensive collection of brands and an expansive product range.

Sephora, owned by LVMH, will benefit from its expansion into the UK beauty market, which is expected to show a compound annual growth rate of more than 2% by 2027.

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Sephora UK managing director Sarah Boyd commented: “The opening represents Sephora’s commitment to bringing the best in beauty to diverse communities across the country, recognising the pivotal role that major regional cities like Manchester play in shaping and influencing the beauty industry landscape.”

Trafford Centre’s asset manager is property investment company Pradera Lateral. The company’s managing director Russell Loveland added: “Already, the results from the first week of trading indicate how the Manchester community has welcomed the arrival of the store. We look forward to seeing its continued success.”

LVMH reported positive organic growth in 2023. Alongside Sephora, the luxury goods company also owns brands such as Louis Vuitton, Bulgari, Dior and Fendi.