Il Lanificio offers luxury made-in-Italy products in the casual-chic and formal market. Credit: sylv1rob1/Shutterstock.

Italian apparel brand Il Lanificio is expanding its presence in Europe with the opening of two new stores in Italy and Switzerland. 

Located in Pescara, the new Italian store will open on 7 June 2024, while the Aubonne store in Switzerland is set to open in July as Lanificio’s third international outlet. 

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The expansion will bring the company’s total number of European stores to 18.  

The new stores reflect the brand’s quality and authenticity.  

Il Lanificio will also launch a new multi-language e-commerce platform to further improve the omnichannel customer experience. 

The Italian apparel brand for men and women offers products for the casual-chic and formal market. 

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Il Lanificio CEO Filippo Vadda stated: “Il Lanificio is internationally recognised as a high-quality apparel brand and the opening of these new stores underlines our commitment to growth both in Italy and internationally.  

“We have doubled our number of outlets since 2021 and are excited to continue this expansion across Europe as we target the opening of six new stores this year, showcasing the best of our made-in-Italy offerings.” 

Il Lanificio, which opened its first retail store in 2002, has 15 stores across Italy, two in Switzerland and one in San Marino. 

Since its acquisition by Njord Partners in 2018, the retailer has seen a revitalisation of its outlet business and an ambitious growth strategy.  

It has increased its store count by 60% and its revenues by 40% and intends to add as many as ten more stores in Europe by the end of 2025. 

Njord Partners partner Arvid Trolle said: “Njord recognised the heritage and potential of the Il Lanificio brand and we are delighted that our investment in the business has ensured the sustainability and growth of the business.”