The research will address key topics and challenges for retail executives. Credit: Creativa Images via Shutterstock.

Grocery industry event Groceryshop and global strategy and management consulting firm The Partnering Group (TPG) are launching an exclusive research initiative for the grocery and CPG (consumer packaged goods) industry.

Under the terms of the strategic content partnership, TPG will undertake global industry benchmarking research amongst grocery retailers and CPGs.

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Retailers and brand members of both the Groceryshop and TPG communities will have the opportunity to contribute to the new survey-based research as 2024 progresses.

The research will address key topics and challenges for retail executives, including unified commerce, organisational transformation, category leadership, retail media and store operations.

These are crucial issues affecting the global grocery market, which was valued at $10,845bn in 2023 and is expected to grow at a CAGR (compound annual growth rate) of more than 4% between 2023 and 2028.

The full research findings will be revealed onstage at Groceryshop 2024, to be held from 7 to 9 October at the Mandalay Bay Hotel in Las Vegas, US.

Groceryshop vice-president of original content and strategy Ben Miller commented: “The global grocery industry is undergoing rapid digitally driven change. The ability to track how companies are responding to these changes and benchmark strategies appropriately has never been more critical.”

TPG partner Peter Strong added: “We work with the global grocery, distributor and CPG community to create sustainable growth in the wake of digital disruption. We look forward to bringing our communities together to share these new and business-critical insights later this year.”