Woolworths will reduce winter essentials by an average of 20%. Credit: Dr. Victor Wong via Shutterstock.com.

Australian supermarket chain Woolworths has announced a price reduction on more than 450 winter essentials by an average of 20% until the end of August 2024.

The move is part of the retailer’s ongoing “Prices Dropped for Winter” programme.  

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The initiative has been a recurring seasonal event for several years.

The programme, running from 29 May to 27 August 2024, includes a variety of fresh proteins, with items such as corned beef silverside and beef chuck steak reaching their lowest prices since 2020.

RSPCA-approved whole chickens are also among the discounted items, catering to the demand for winter meals. 

Woolworths supermarkets chief commercial officer Paul Harker said: “We understand the pressures our customers are under and the need to budget for hearty, warming meals and grocery essentials for their families.  

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“Our Prices Dropped for Winter programme is designed to give our customers certainty on the key products they’ll be buying this season to help their budgets go further.” 

Woolworths continues to offer value through its Everyday Low Price programme and Member Price offers.  

Its Odd Bunch initiative offers at least a 20% discount on fruit and vegetables.  

Customers can save 30% on average by choosing Woolworths own brand products over similar branded items. 

Woolworths optimises the shopping experience by making price and unit price information more visible in marketing materials and through online tools. 

In May 2024 Woolworths made an agreement to sell a 5% stake in the Endeavour Group, which it spun out as a separate company in 2021.