Wayfair has been granted a patent for a method involving augmented reality (AR) technology. The method includes capturing an image of a scene, determining surface attributes, overlaying virtual furniture objects onto the image, and transmitting the composite image to another device for further modifications. GlobalData’s report on Wayfair gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Wayfair, User behaviour analysis was a key innovation area identified from patents. Wayfair's grant share as of February 2024 was 100%. Grant share is based on the ratio of number of grants to total number of patents.
Augmented reality furniture placement method
A recently granted patent (Publication Number: US11875464B2) outlines a method for creating augmented reality (AR) interfaces using a computing device equipped with a camera. The method involves capturing an image of a scene, obtaining camera settings, determining surface attributes, and overlaying virtual objects onto the image to generate a composite AR interface. This interface can be shared with other devices via a communication network, allowing users to modify the composite image by adding or removing virtual objects, changing their positions or characteristics. The patent also covers the presentation of the AR interface to users, including graphical user interface (GUI) elements for user interaction.
The patent further details the system architecture, which includes a computing device with a camera for image capture, processing capabilities, and storage. The method involves transmitting the composite image, camera settings, and surface attributes to another computing device for collaborative editing. The system allows for the addition of object attribute values characterizing virtual objects, specifying identifiers, positions, orientations, and visual characteristics. Additionally, the patent describes the process of determining the placement of virtual objects on surfaces within the scene based on surface attribute values. Overall, the patent aims to facilitate the creation and sharing of interactive AR experiences through collaborative editing and user-friendly interfaces.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
