The new app enables customers to sign up for Amazon One from home, work, or on-the-go. Credit: | © Amazon.com, Inc. or its affiliates.

E-commerce major Amazon has unveiled a new application for its Amazon One service with its contactless palm recognition system that enables customers to hover their palm over the device to make payments for purchases from select places.  

The app allows customers to register for Amazon One from their workplace, home or while on-the-go, without the need to visit a physical location to sign up for the service.  

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The Amazon One app, available from the Apple App Store or Google Play Store, allows users to create their online profile by logging on to their Amazon account, capturing their palm image, and adding a payment method within the app itself. 

Once signed up, Amazon One can be used by customers to make payments, entry, age verification, and loyalty rewards by hovering their palm over Amazon One device 

at more than 500 Whole Foods Market stores in the US, many Amazon stores, and more than 150 third-party venues in stadiums, fitness centres, airports, convenience stores and others. 

For retail outlets, the app enables faster lines and a more frictionless in-store experience. 

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Amazon One’s technology is underpinned by generative artificial intelligence (AI), which was instrumental in generating synthetic palm images to train the machine learning models.  

The AI helps in matching a camera photo with near-infrared imagery from an Amazon One device. 

The palm images captured with the Amazon One app are encrypted and securely stored in an Amazon One domain within the AWS cloud.  

In a statement, AWS Applications vice president Dilip Kumar said: “To maintain our high bar for customer privacy and data security, these images cannot be downloaded or saved to your phone, and the mobile app includes additional layers of spoof detection. Customers love the convenience of Amazon One, and retailers and other businesses appreciate the fast, seamless, and secure experience it provides.”  

 Amazon stated that Amazon One has been used by more than eight million times,  

with more than 80% of users at Amazon and Whole Foods Market stores opting to use the service repeatedly. 

Last month, Amazon unveiled Rufus, an AI-powered shopping assistant designed to revolutionise the shopping experience for its customers.