Independent retailer East of England Co-operative Society has announced a partnership with Sweden-based technology company Pricer for the installation of cloud-based platform Pricer Plaza and digital labels across its entire chain of over 120 food stores.
This order, valued at approximately Skr50m ($4m), aims to enhance operational efficiency through installation of Pricer’s in-store automation and communication solution and the latest four-colour electronic shelf labels.
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The installation process is set to commence in June, with completion targeted for spring 2025.
The retailer’s stores throughout the East of England region will leverage a retail-grade platform that facilitates real-time updates across all locations..
The solution, based on cloud-based platform Pricer Plaza, allows the co-operative to centrally manage and update pricing, product information, and promotions on all electronic shelf labels in connected stores.
This platform also eliminates the need for manual updates, minimises errors, and ensures accuracy and efficiency, allowing store colleagues to dedicate their time to more value-adding tasks.
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By GlobalDataEast of England Co-operative Society chief transformation officer Sarah Steels said: “We’re thrilled to be partnering with Pricer, marking a significant milestone in our journey of simplification.
“This collaboration will revolutionise our approach to shelf-edge technology, streamlining processes for our team and enhancing the shopping experience for our members and customers. It’s a step towards a future where simplicity and efficiency elevate the retail experience for everyone involved,”
The order encompasses the costs of Pricer Plaza until the end of 2027, and technical support.
It will be recorded in Pricer’s order intake for the first quarter of 2024.
Last month, Prezzemolo & Vitale (P&V), an Italian food shop, partnered with Pricer for the rollout of digital shelf labels across its stores in London, UK.
Pricer will install its digital platform in all East of England Co-op food stores. Credit: Simon Collins via Shutterstock.com.
